Comm100

Brand rehaul for a global tech solutions company

Comm100
Art Direction, Brand Identity, Communication Design
Tech Industry
Overview

Comm100 provides customer service support solutions globally across industries such as higher education, finance, insurance, healthcare, government, technology, retail, and manufacturing. They regularly partner with recognized institutions such as Microsoft, IBM, Stanford University, Canadian Blood Services, Fitbit, Rackspace, HTC, and more.

The complete brand rehaul modernized their look, removing old robot vector illustrations in place of flat iconography to depict their capabilities, from AI chatbots to omnichannel services. The refresh created a modern and recognizable look that was also personable and engaging. New visual language and rules were established for the use of graphics and imagery, aligning both digital and print marketing assets. A brand package was also created in Canada to allow Comm100’s marketers to create their own assets in keeping with the new branding.

Scope

Art Direction

Brand Identity

Icon Design

Web Design

Tools

Adobe Creative Suite

Microsoft Office

Figma

Mailchimp
Canva

Asana

Collateral

Digital - Ebooks, presentation decks, branding guide, digital ads, blog images, social media content & banners, event promo, webinars

Print - Business cards, stationary, stickers, brochures, trade show backdrops, brochures, flyers

brand identity, branding guide, business card, stationary
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digital assets - Ebooks, graphics, landing pages, social media, branding guide, digital ads
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print assets - tradeshow pull up banners, brochures, flyers
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