Terra Contracting

Logo refresh and brand assets for an excavation contractor

Terra Contracting LTD
Brand Identity, Communication Design
Construction Industry
Overview

Terra Contracting is an excavation contractor that provides a full range of services to clients such as the Canadian Pacific Railway, FortisBC, Anthem Properties Group, Edge Construction Group, City of Vancouver, City of Richmond, and more. With over 35 years of expertise, Terra is a trusted, reputable name in Lower Mainland development.

Terra wanted to refresh and simplify their logo for a professional modern look. The excavator icon in the logo was replaced with a triangle. It mimics the shape of the arm of the excavator, and is generally considered the strongest shape in structural engineering, reflecting the stability and quality of the company's work.

The excavator icon is kept as a supplementary design element, along with the use of triangles and geometric lines that symbolize connection. Many icons were also created for Terra's brochure, which is factual and to the point, with consideration for its audience.

Scope

Brand Identity

Logo Design

Communication Design

Editorial Design

Icon Design

Tools

Adobe Creative Suite

Collateral

Digital - logos, portfolio brochure (digital version), icon design

Print - business cards, portfolio brochure (print version), holiday cards

Logo Refresh
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Print Assets - Business Card, Portfolio Brochure, Holiday Card
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portfolio brochure - digital spread version
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