Wilford by Allaire Living is a condo development located in a quiet cul-de-sac by Delestre Avenue in Coquitlam, B.C. The comprehensive branding process started from brainstorms to name the development, to determining the visual style, to the creation of marketing materials. The visual language reflects the younger millennial target audience of renters or small families looking for a forever home that embraces nature, community, and the convenience of city life. With warm visuals and a modern touch, Wilford’s identity reflects a down-to-earth style of living where its residents can thrive.