HAven

2018 - lightroom, photoshop, indesign

Haven is a mens streetwear fanatic's dream, carrying many brands as well as their own, such as Comme des Garçons, The Soloist, Undercover, WTAPS and many more. Haven has a branch in Vancouver and in Toronto as well. As a photo editor, I am responsible for the editing of flats and fit photos for new product releases. This process involves editing the photos from a shoot to a consistent white background, following accurate cropping guidelines.

 

I am also responsible for several graphic design projects, such as creating banners to advertise sales. These advertisements are adjusted for viewing on multiple platforms, such as for email newsletters, the website banner, and Instagram stories and posts to promote the sale. I have also helped complete a brand manual guideline for the Haven staff, so that staff can get to know the brands that the shop carries. To accompany that, I also designed both a company-wide and floor-staff specific company rulebook. All work was designed according to brand standards.

I also work as a stylist and have created several of the FW17 lookbook looks.

 

Below are examples of the work.

HAven

INTERNAL COMMUNICATIONS

ROLE: layout
TOOLS: photoshop, lightroom, indesign, illustrator
COLLATERAL: social media promo/mockup, brand guideline book (53 pages), floor staff etiquette manual
CREDIT: photographs by Haven photographers, copy by Haven

Haven is a men's streetwear fanatic's dream, carrying many brands as well as their own, such as Comme des Garçons, The Soloist, Undercover, WTAPS and many more. Haven has a branch in Vancouver and in Toronto as well. As a photo editor, I am responsible for the editing of flats and fit photos for new product releases. This process involves editing the photos from a shoot to a consistent white background, following accurate cropping guidelines.

 

I am also responsible for several graphic design projects, such as creating banners to advertise sales. These advertisements are adjusted for viewing on multiple platforms, such as for email newsletters, the website banner, and Instagram stories and posts to promote the sale. I also work as a stylist and have created several of the FW17 lookbook looks.

 

In terms of graphic design work, I have helped complete a brand manual guideline for the Haven staff, so that staff can get to know the brands that the shop carries. To accompany that, I also designed both a company-wide and floor-staff specific company rulebook. All work was designed according to brand standards. It is available below:

2018 Brand Guideline Book (53 pages)

2018 HAVEN Floor Staff Etiquette Manual - Excerpt - Page 2